Scammers impersonating your business: the FTC’s rule allows penalties, and a 2026 proposal targets platform ad tools
The FTC’s rule on government and business impersonation, in effect since April 2024, lets the agency seek money back for consumers and civil penalties from impersonators. In September 2026 the FTC asked whether to require platforms to keep ad tools from furthering impersonation scams, after 2025 reports of nearly $3.5 billion in imposter losses.
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